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• Keeta (Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to revolutionize food and consumer product delivery worldwide.)
• Full Time
• Riyadh, Saudi Arabia
• USDAfter Apply

Overview

Content Marketing Intern, Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to revolutionize food and consumer product delivery worldwide.

With our core belief: "We help people eat better, live better," we're taking innovation to the global stage!

Since its founding in 2010, Meituan has driven the digital transformation of service and retail ecosystems.

By increasing R&D investment and embracing innovation, Meituan and Keeta remain committed to a customer-first approach, collaborating with partners to deliver exceptional experiences.

About the job

Responsibility:

• ( Content Marketing Intern ) Manage influencer marketing for the Keeta Middle East project, including establishing connections with influencers, communicating specific scripts and content based on different goals, ensuring the overall implementation of the project, and conducting subsequent data reviews.
• Identify overseas user needs, analyze user preferences, highlight product features, create relevant content, and independently manage creative quality to ensure conversion effectiveness.
• Continuously optimize content strategies through data analysis, user research, and product insight to enhance performance metrics.
• Familiar with growth methodologies and knowledgeable about major social media platforms (Facebook, TikTok, Snapchat, Instagram, YouTube). Capable of consistently generating creative ideas and strategies, driving implementation, and continuously optimizing iterations.

Skills Required:

• Experience studying abroad, with proficiency in Arabic and Chinese as a working language.
• Experience in overseas user growth is preferred.
• Strong content judgment and planning capabilities, familiar with the operations of major overseas platforms like Facebook, Google, Snapchat, TikTok and Twitter.
• Possess strong user analysis skills and the ability to accurately identify user content preferences.

Content marketing is a strategic approach focused on creating and distributing valuable content to attract and engage a target audience.

Unlike traditional advertising, content marketing aims to provide solutions, insights.

or entertainment, positioning brands as trusted authorities in their industry.

Key elements include storytelling, audience engagement, and SEO optimization.

ensuring that the content ranks well on search engines while resonating with readers.

A successful content marketing strategy leverages blog posts, videos, infographics, and social media to deliver consistent value.

By incorporating relevant keywords and analyzing performance metrics like conversion rates and bounce rates.

marketers refine their efforts for maximum impact.

The goal is not just to sell but to build long-term relationships by addressing customer pain points and interests.

Businesses that excel in content marketing often see higher brand loyalty, increased organic traffic, and improved lead generation.

In today’s digital age, mastering content marketing is essential for staying competitive and fostering meaningful connections with audiences across multiple platforms.