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A Remote Social Media Strategist is a key player in shaping and executing a brand’s online presence across social media platforms.

These professionals design data-driven strategies to engage audiences, build brand awareness, drive traffic, and achieve business goals.

By combining creativity with analytics, social media strategists ensure that every post, campaign, and interaction aligns with the brand’s objectives and resonates with its target audience.

Key Responsibilities of a Social Media Strategist

• Developing Comprehensive Strategies: Creating tailored plans that outline goals, target audiences, content themes, and performance metrics for each platform.
• Content Planning and Scheduling: Designing editorial calendars, curating engaging content, and scheduling posts to maximize reach and engagement.
• Audience Research and Targeting: Analyzing demographics, behaviors, and preferences to identify and connect with the right audience segments.
• Campaign Management: Overseeing paid and organic campaigns, from concept development to execution, ensuring alignment with marketing objectives.
• Performance Analysis: Monitoring key metrics like engagement rates, click-through rates, and conversions to measure success and optimize strategies.
• Staying Ahead of Trends: Keeping up with industry trends, algorithm updates, and emerging platforms to maintain a competitive edge.
• Collaboration with Teams: Working closely with designers, copywriters, marketers, and stakeholders to ensure cohesive messaging and branding.

Skills Required for an Effective Social Media Strategist

1. Analytical Thinking: The ability to as Remote Social Media Strategist interpret data and translate it into actionable insights is crucial for optimizing campaigns.
2. Creativity: Crafting compelling visuals, captions, and campaigns that capture attention and inspire action.
3. Strong Communication Skills: Clearly conveying ideas and strategies to internal teams and external partners.
4. Tech-Savviness: Proficiency in tools as Remote Social Media Strategist like Hootsuite, Buffer, Google Analytics, and social media ad platforms (e.g., Facebook Ads Manager).
5. Adaptability: Quickly adjusting strategies based on changing trends, audience feedback, or platform updates.

Why Are Social Media Strategists Important?

In today’s digital-first world, social media is one of the most powerful tools for connecting with customers, building brand loyalty, and driving revenue.

A skilled strategist ensures that a brand’s social media efforts are not only creative but also strategic, measurable, and aligned with broader business goals.

Their work directly impacts customer acquisition, retention, and overall brand perception.

About Remote Social Media Strategist job

Twine is a leading marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

About the Role

A Social Media Manager and Marketing Strategist is required to develop and implement a strong social media strategy for a pre-loved luxury fashion accessories startup.

The role involves creating engaging content, increasing audience growth, and driving engagement across key platforms, including Instagram, TikTok, and Pinterest.

The ideal candidate will have experience in social media marketing, content creation, and audience analytics, with a passion for luxury fashion and sustainability.

This is a single job with the potential for future collaboration based on performance. The position is fully remote, and insights on the expected duration of work would be appreciated.

Requirements

• Experience in social media management, content creation, and marketing strategy.
• Knowledge of best practices for Instagram, TikTok, and Pinterest.
• Ability to develop and execute growth strategies to increase followers and engagement.
• Proficiency in using social media analytics tools to track performance and optimize content.
• Strong copywriting and visual storytelling skills.
• Passion for luxury fashion and sustainability.
• Ability to work independently and deliver measurable results.